Digital is changing the way customer behaves on social media and therefore brands are changing the way they communicate to cater to these tech savvy customers online. Kunal stresses upon how banks can innovate and reintroduce themselves on social media platforms so as to assure long term active customer engagement. He also brings forward some classic examples from various sectors that have touched the emotional chord with its digital customer base and in return strengthened the brand.
Kunal Jeswani is currently the Chief Digital Officer at Ogilvy & Mather, India with more than 18 years of experience in the advertising space.